selfpublishinghelper.com

Have you ever walked into a cheese deli and not known what to buy? The choice was huge, yet it was all about one kind of product. The focus is one cheese. Sure there are other additional goodies such as olives and sundried tomatoes. But it’s all about cheese.

Treat your presence online with the same concentration. Be one thing. Whether you have a strong presence on Twitter, run Squidoo lenses or a blog that you are building up to become a business tool, you need to keep your concentration on your focus.

Too many folk online jump around writing a bit about this, showing themselves on video talking about that, running podcasts and webinars on something else. Each time you do this you dilute your power. Keep your focus on one topic.

That doesn’t mean that you don’t offer many types of cheeses, just like the deli does. But it means that you don’t sell dishwashing liquid in your cheese shop.

In the same way your blog, if you wish to use this as a marketing tool, should focus on what you want to promote and sell. Write your articles on your topic. This you determine by your passion and interest and the keywords you have selected to represent this interest.

Then add your video that and also talk about the same topic. Your podcasts talk about the same topic and your webinars cover content on the same topic. Focus on one subject. If you have decided to concentrate on a topic such as goldfish, then stay with that topic.

This of course requires a fair amount of discipline. But at the end of the day it is really cheap and easy to keep your general interests for another blog. Run one where you have the freedom to do anything, write on anything, do your experimental movies and video clips and show whatever graphics you enjoy.

But if you want to have a thriving business you need to focus on your prime topic and the keywords you have chosen. It’s cheap to run more than one blog. So keep your focus. Don’t confuse your visitors. Keep on topic.

A good bit of advice for your topic is to use Google Wonder Wheel and your common sense to select your keywords. Determine your set of tags to go with these keywords so that your tags are the keywords that you’d like to be found under. The categories and tags add to your link importance.

Get your content right, that is not just words or copy, but also photographs, video, graphics and sound. Then add compelling headlines to your content to attract visitors. Then keep your content on topic.

If your topic is goldfish don’t have pictures of barracuda on your blog. Keep on topic and add every component in order to strengthen your position. If you have a Twitter profile, become a goldfish expert. Your Facebook page needs to support your interest. Keep all on focus.

Tie all elements together to concentrate your rankings. It will be well worth the effort.